Pro Staff

From the redwoods of Northern CaliforniaХs coast to the white sand beaches of Los Roques, Venezuela, Keith has explored some serious fly water. HeХs been in the industry since 1999, and for the last 7 years, heХs been helping Leland Fly Fishing Outfitters become one of the fastest growing and most successful fly shops around. Keith proudly oversees the retail floor at LelandХs 6,000 square-foot headquarters in downtown San Francisco, California. HeХs also in charge of Online Customer Service and offers Personal Shopping services, helping clients all over the world make the right gear decisions to suit their unique fly fishing needs. Keith has fished all over the globe but his true passion rests in the rich saltwater fisheries of the worldХs tropical regions. Belize, Christmas Island, the Florida Keys, Los Roques, and Campeche, Mexico make up only a small portion of his fly fishing resume. Keith works closely with Fly Water Travel of Ashland, Oregon, helping clients get the right gear to make their fly fishing adventure travel experience the best it can be. He also manages LelandХs hosted travel program and has recently produced a series of short films documenting some of his best trips Р ТMakos on the Fly,У ТCampeche Tarpon,У ТThe Bones of Los Roques,У and ТRed MarshlandУ compose his current catalog of fly fishing cinema. If you send him an email, heХll be more than happy to send you a copy of any or all of his work in high-quality DVD format. For Keith, fly tying is an important contributor to his deep passion for the sport. He is constantly developing new fly patterns for his own use and if you keep your eyes peeled, youХll see some of his patterns for sale at a fly shop near you in the not so distant future. Closer to home in the San Francisco Bay Area, Keith pursues stripers in the Delta as well as trout in some of the planetХs very best blue ribbon streams. Keith is also a sucker for sharks on the fly and heХs also determined to unlock the secrets of some of the killer flats near Point Reyes, which hold some giant leopard sharks. KeithХs fly fishing motto: ItХs not just the pursuit of the fish youХre after itХs about the places you experience and the people you meet along the way. Keith is stoked to be part of HatchХs Fly Fishing Pro Staff! You can reach Keith Westra by phone at (415) 781-3474 or via email at keith@flyfishingoutfitters.com